| • Wall-E Sees Trinkets as Treasure |
For many video game marketing programs, choosing the right promotional product takes a little creativity. Marketing the latest action game or kids' title may not offer some obvious choices. This wasn't the case for video developer THQ Inc. when it came time to promote its Wall-E video game which hit shelves June 27.
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| • Tecate Gets a Kick Out of Authentic Soccer Promos |
With category leader Corona experiencing soft sales, Tecate is looking to take the opportunity to establish itself as the authentic Mexican beer. One of its strategies to show consumers its heritage was by holding its "Futbol Tecate" events throughout the month of July.
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| • Dippin’ Dots’ Journey to the Center of the Earth |
For the up-and-coming frozen treats company Dippin' Dots, its movie tie-in with New Line Cinema's Journey to the Center of the Earth was a big deal.
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| • IHOP's Most Valuable Pancake Butters Up Fans |
For half a century, the International House of Pancakes has been stacking them tall or stacking them short. To celebrate its 50th anniversary, the popular breakfast chain has hit the road. From May to September, "IHOP's Discover America Road Tour" will hit 61 Minor League Baseball games in 27 cities across 8,500 miles.
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| • July $1000 Drawing Winner |
The July $1000 Drawing winner is Melissa Wood from Fort Mill, SC. Congratulations!
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| • Make It a Date to Remember |
Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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